Brevity is Best for Blogs

No Wrangling Weed

can choke you,

from your Nest.

Turn you face from the sun

small woodland flower

Brevity is Best

Quickly coming to fruition

And fade away

Ellen Wilson


Sometimes I like to write long involved posts.  I like to make a point, teach, or entertain.  Sometimes all three.  I get lots of ideas and want to craft the best post possible.  I can easily spend hours putting together photo and posting ideas and sometimes let it get away from me.  I become absorbed in what I’m doing. 

But should we be writing these long and involved posts?  Who are we writing for?  I’m selfish.  I write to please myself first – as a mama must love her baby before it can love itself.  And if other people can take something from it that’s a good thing. 

Seth Godin who wants us to click on his head, writes brief, yet involved posts that usually pack some sort of marketing punch.  And as much as writers and artists think that snakey sneaky techniques are for those debased marketing people, let me remind you that most writers and artists who ever got very popular did some serious rah rah on their own behalf:

  • Hemmingway did it.  He even wrote his own copy.

  • Salvador Dali became the living embodiment of surrealism.

But back to the brevity.  Which is related to marketing. 

What I Have Learned from Online Writing

People like to digest information in 400 to 600 word chunks.  If they see an article or post much longer than this they shrink from the sheer volume of words.  They either skim for information or start surfing.  Why stay in one place?  Unless your one of my loyal readers you don’t really care.  You have no investment in me.  And you can’t take me into the bathroom when nature calls.

Paragraphs should be short.  I know we were all taught the paragraph formula:  topic sentence, body, and conclusive sentive.  Just like a small essay.  Doesn’t work with online writing.  Paragraphs must be short, composed of a few sentences people can easily skim.

What I have just mentioned is the way online magazines operate.  They recognize that the way online information is purveyed will directly affect peoples’ buying decisions. 

Do you think these techniques are valid?  Do you even care?  How might this affect your readership? 

Photocredit:  © Ellen Wilson



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